National Sponsor of the ARA
Financial Control Sponsor of the ARA
Profit First Certified implementation for racket sports clubs, facilities, vendors, and teaching professionals — structure your cash flow so profit is retained, tax is reserved, and owner pay is consistent.
If profit is not in your account, it does not exist.
+20%
Avg. profit increase, year 1
6 wks
To profit clarity
200+
Clients served
$2M+
Profit recovered
About My Profit Professionals
Most businesses earn well — but profit poorly. We fix that, systematically.
My Profit Professionals is a Profit First Advanced Certified advisory firm. The work is not accounting and it is not better reporting — it is implementing a financial control system that determines how money is allocated, reserved, and retained inside a business. When structure is introduced, the same level of income produces a different result.
Profit First Certified
My Profit Professionals is a Profit First Advanced Certified advisor — trained by Mike Michalowicz to implement the system that controls how money moves through a business.
Implementation, Not Explanation
The focus is not explaining financial concepts — it is implementing a system that controls how money behaves inside the business, on an ongoing basis.
Structure, Not Discipline
When a structured system is applied, spending is restricted by design — so profit is retained, tax is managed proactively, and cash flow becomes predictable.
+20% Avg. Profit, Year 1
The same level of income produces a different result when structure is introduced — the average client sees a 20% profit increase in the first year.
The Problem
Control how money moves through your business
This is not a revenue issue. Most racket-sports businesses are already generating income — lessons, clinics, memberships, pro-shop sales. The issue is how that income is structured, allocated, and controlled.
Without a defined structure, cash is absorbed by operating expenses, tax obligations, and operational inefficiencies. Expenses adjust freely; profit adjusts last — so profit rarely exists in the bank.
Profit does not disappear. It is a direct outcome of how the business is currently designed to handle money.
The Profit First allocation
Illustrative target allocation. Every dollar has a destination before it can be spent — spending is restricted by design, not by discipline.
Services
Three ways to implement the system
A structured path from diagnosis to ongoing enforcement — start where your business needs it most.
Profitability Health Assessment
Diagnostic & direction
A structured diagnostic of how money is currently flowing through your business. Identify where profit is being lost and what needs to change first.
Profit Foundation Buildout
Full system setup
Complete setup of your Profit First system — account structure, allocation framework, and cash-flow rules — so every dollar has a destination before it can be spent.
Profit Operating System™
Ongoing implementation
Ongoing implementation and enforcement. Ensures the system continues to function as intended — controlled movement of funds at consistent intervals.
Strategic CFO Advisory
Advanced oversight
Advanced financial oversight, planning, and decision support for scaling businesses that have outgrown basic bookkeeping and need real-time control.
Why It Matters
Why racket sports businesses need financial control
A teaching pro running clinics, a club manager watching dues come in, a vendor shipping product — most racket-sports operators see revenue move but rarely see consistent owner pay or leftover profit. Income arrives, expenses absorb it, and the bank reads thin at month-end.
With a Profit First system in place, profit becomes visible in the bank, taxes are reserved continuously, and cash stabilizes — so the business can pay the owner consistently and reinvest with confidence.
The business itself does not need to change. The system does. The same revenue produces a different financial reality.
Who this serves in the ARA
- Private clubs & country clubs
- Tennis, pickleball & padel facilities
- Independent teaching professionals
- Racket-sports academies & camps
- Vendors & equipment suppliers
- Multi-location operators
+20%
avg. profit, year 1
6 wks
to profit clarity
What This Is — and Isn't
This is not accounting.
Traditional Accounting
Looks backward
Explains what has already happened. Provides visibility into past performance.
This System
Controls forward
Designed to control what happens next. Focuses on how money is allocated, managed, and retained in real time.
Accounting records history. This system shapes what comes next.
Exclusive Benefits
What ARA members get
As a National Sponsor of the ARA, My Profit Professionals offers exclusive advantages to ARA members and their affiliated clubs, facilities, and businesses.
Dedicated Advisor Contact
A named Profit First advisor as your direct point of contact for ARA member engagements — not a general intake line.
Priority Health Assessment
ARA members jump the queue on a Profitability Health Assessment so your profit leaks are identified quickly.
ARA Vendor Hub Directory
My Profit Professionals is listed in the ARA Vendor Hub, so clubs and businesses can find and engage trusted financial control.
ARA Member Terms
Coming soon — a preferred member arrangement on Profit First engagements.
Get Started
Request a Profitability Health Assessment
Tell us about your business and where you want profit to show up. A Profit First advisor from My Profit Professionals will follow up to schedule your assessment.