An ARA Vendor Member · Agency Vendor CoFounder
Your turnkey partner for facility success
FacilityAlly helps sports and entertainment venues go from concept to community with proven strategy, systems, and hands-on support — the partner who has actually opened the doors, not just drawn the deck.
1800 Genesee St · Kansas City, MO
Why this is hard
What's standing between you and facility success
The industry doesn't need another software app. It needs partners with real-world facility experience who deliver systems and results — operators who have been on the floor, not just in the spreadsheet.
- No clear roadmap when you're starting from concept.
- Disjointed tech and inefficient staff workflows.
- Sub-par customer experience and low retention.
- Courts, fields, or space underutilized.
- No scalable plan after launch — leading to stagnant growth.
Why Facility Ally
An operator, not a consultant
The difference is experience on the floor — the kind you can't get from a deck. FacilityAlly combines that experience with the systems and tech to make the playbook repeatable.
Operator-Founded
Built on Luke's 13+ years building his own sports clubs and facilities — real-world, in-real-time experience launching and managing venues, not just advising from the sidelines.
Proven Results
Has helped launch and scale top facilities across Pickleball, Multi-Sport (basketball, volleyball, turf), Golf Simulator Bars, and eatertainment concepts.
Hands-On Partnership
Not just advice — the team rolls up its sleeves and helps execute on marketing, staffing, and operations alongside your team.
Integrated Technology
Consulting establishes the operational foundation; technology expertise delivers the operational backbone — reservations, memberships, and workflows that fit your venue.
Meet Luke — the community creator
FacilityAlly's founder built his own sports clubs and facilities for 13+ years before turning the playbook into something every operator can use. ARA members connect directly with Luke's team — not a sales queue.
Consulting. Systems. Growth.
From concept to launch to profitability
Three pillars that take a facility from an idea to a profitable, repeatable operation.
Strategy & Consulting
Feasibility, staffing, and pricing — what to build, for whom, and what to charge.
Technology & Systems
Reservations, memberships, and staff workflows wired together so your venue runs itself.
Hands-On Support
Implementation, training, and long-term growth — the team that doesn't leave after launch.
Built for facilities like yours
Where FacilityAlly fits
The playbook works across the spectrum of play spaces — from pickleball courts to golf-simulator bars.
Sports Facilities
Pickleball, multi-sport complexes, and athlete-training centers with courts and fields to fill.
Eatertainment
Golf-simulator bars, social gaming venues, and food-and-play concepts that monetize the experience.
Clubs
Member-driven clubs competing for a limited number of courts, fields, and league slots.
The Facility Playbook
The Facility Playbook
Practical insights & inspiration to elevate your facility
Hosted by Luke — your go-to guide for facility management. Hear from industry pioneers who have built and managed successful sports facilities, eatertainment venues, and clubs.
Check out the podcastExclusive Benefits
What ARA members get
As an ARA Vendor Member and Agency Vendor CoFounder, FacilityAlly offers priority access to ARA-member facility operators and owners.
Direct Access to Luke's Team
A named point of contact at FacilityAlly for ARA facility members — consulting, tech, and deployment conversations, not a generic inbox.
Priority Strategy Calls
ARA-member facility owners jump the queue on strategy-call scheduling — your next phase doesn't wait on the waitlist.
ARA Vendor Hub Directory
FacilityAlly is listed in the ARA Vendor Hub for directors searching for a turnkey operations partner.
Free Operator Scorecard Audit
Take the free audit — a 5-minute scorecard that surfaces where your facility is leaking revenue today.
Get Started
Ready for the next level?
Tell us about your facility, where you are in the journey — concept, pre-launch, post-launch, or scaling — and what you need help with. Luke's team will reach out to set up a strategy call.
Or start with the free scorecard: FacilityAlly Operator Scorecard